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20 Million Americans are Planning a RV Holiday Vacation: Take Advantage of the Traffic at Your Travel Center

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Article created for the December digital issue聽of聽 聽

The 2023 holiday season is expected to be one the busiest on record, with 122 million people planning to travel between Thanksgiving and the New Year. Of those travelers, 20 million are planning to go RVing this holiday season, a 30% increase over 2022, according to the (RVIA).

, said RV travelers are often an untapped customer base. 鈥淚f , they should be,鈥 he said.

RVers, like truckers, need fuel, food and parking near major highways. 鈥淟ocations offering dump stations, fresh water, laundry and propane have unknowingly already done the hard work to attract RVers, so be sure to capitalize on it,鈥 he said.

TVIA said that 55% of RVers plan to take a trip within three hours of home. Millennials are more likely to stay closer to home this holiday season, with 61% planning a trip within 3 hours, while 43% of Boomer respondents said they are planning trips more than 16 hours from home.

The RV Industry Association Holiday Travel Intentions Survey found that the top reasons people plan to go RVing are the love of road trips, the desire to travel in comfort, interest in exploring the great outdoors, the affordability of RV travel and because they want to travel with their pets.

More than half of RVers鈥60%鈥攕aid they plan to bring their pets with them rather than boarding them over the holidays. Of those traveling with pets, 87% will travel with at least one dog and 52% will travel with at least one cat.  

To learn more about attracting RV traffic, check out these posts:

  •  
  • (many of these apply to winter traffic, too!)

// This article was created for , the magazine of the 黑料社区Foundation. The  is the research, education and public outreach subsidiary of NATSO, Inc. The 黑料社区Foundation provides programs and products to strengthen travel plazas鈥 ability to meet the traveling public’s needs through improved operational performance and business planning. Visit  for more information. ()

author avatar
Mindy Long
Mindy Long is a journalist and editor specializing in the logistics, transportation and fueling industries. She has been writing professionally for more than 25 years and launched her freelance business in 2008. Prior to going freelance, she served as editor of Stop Watch, a staff reporter at Transport Topics, and a Washington correspondent for WCAX-TV in Burlington, Vermont. Her work appears in a variety of media outlets.

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