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This is naturally an important question, because as businesses and brands we want to create value for our customers. When it comes to sustainability, the research has been somewhat inconclusive. Consumers will say they value sustainability, particularly younger consumers, but that doesn鈥檛 always translate to purchase behavior. So, the question persists鈥� do they care?

As the recent trends towards higher quality, origin coffees filter through the market place, would they hold true at a travel plaza? Lee Hi Travel Plaza, a 黑料社区member located in Lexington, Virginia, embarked to find out. During a June 1鈥�10 test period, Lee Hi鈥檚 standard house blend was switched, without fanfare, from Red Sky (2.5oz) to Guatemalan Highlands (2.75oz), both medium-roast, high mountain coffee blends.

The latest National Coffee Drinking Trends study (conducted annually by the National Coffee Association since 1950) called out these three leading barriers to coffee consumption:

1: limit caffeine (48%)
2: expensive away-from home (45%)
3: concerns that coffee is not healthy (32%)

Branding has long been proven to provide a number of critical benefits for small to large businesses alike.

Some menu items, such as soft drinks, are profitable and strategic enough to warrant their own identity. Iced tea is one such item with compelling new data to support this critical marketing decision. After the 鈥渢o brand or not to brand鈥� question, owners and operators face another important choice: select an existing known brand that comes at a premium cost for instant awareness and loyalty, or create your own signature beverage with its own identity?

Size matters in coffee cup sales, so promote your large. In America, nearly two-thirds of coffee in the away from home market is consumed at breakfast, and the majority of breakfast sales are either take out or drive through. The most common three coffee cup sizes by volume are 12 ounces (small), 16 ounces (medium) and 20 ounces (large). Have you ever stopped to deconstruct the reasoning behind these sizes?

Throughout the month of December S&D Coffee & Tea shared on the “third wave of coffee”.

Throughout the month of November S&D Coffee & Tea shared on trends and how they impact coffee sales.

Throughout the month of October S&D Coffee & Tea shared coffee holiday promotional ideas.

Throughout the month of September S&D Coffee & Tea shared promotional ideas.

Throughout the month of August S&D Coffee & Tea shared research on iced coffee.