Adding fuel lanes can help operators accommodate more traffic and draw in customers, but there are several key factors operators should consider when expanding their fuel offerings. Here are 11 best practices to employ when adding them to your location.
Darren Schulte
Trend to Watch: Fresh Offerings Add Up to Big Success at Your Truckstop
Those truckstop and travel center operators who have embraced food as part of their conversion rate, experience and store environment improvement plan are really knocking it out of the park.
Is Your Truckstop or Travel Center Ready for EMV?
Credit cards are now being issued with a small chip (called the EMV chip), and business owners across the country have had to update their point-of-sale systems to accommodate chip cards. The first point-of-sale requirements took effect in 2015, but another deadline is on the horizon. Fuel retailers have until Oct. 1, 2020, to install EMV chip-card readers at automated fuel dispensers. Here鈥檚 what you should know about EMV chip technology to ensure you鈥檙e ready by the 2020 deadline.
Spur Holiday $ales at Your Location [Infographic]
Holiday sales can add up to big profits for truckstops and travel centers, and there are several ways operators can take advantage of seasonal opportunities.
Mainstream Electrification of Vehicles is Coming: What Should Travel Centers Do?
Mainstream electrification of vehicles is coming. It is certainly all the buzz and, depending on what side of the river you live on, it is either coming tomorrow, someday, in […]
The 411 on ATMs at Travel Centers: Why You Need One and How Much Money it Will Generate for Your Business
Getting a good return on investment is critical, and operators often ask me what will generate the best ROI for a location. As you look to answer this question, there are several things that come to mind. Is it a hot or cold food case or a carbonated soft drink dispenser? Is it video poker, which might be a great option but it isn鈥檛 available to everyone?
18 Ideas to Consider When Building or Remodeling a Location
During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location.
Take a look.
Make the Most of Your Truckstop’s Billboards
Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging.
Top Things Professional Drivers Have Appreciated at Truckstops During COVID-19
We asked Check-Link drivers to tell us what travel plazas and their employees have done that has truly made a difference during the pandemic.
Nine Actionable Ideas from the International Study Tour
Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints.
Six Facts Truckstops Need to Know About Gen Z
Generation Z, the group coming up right behind Millennials, will overtake Gen Y as the country’s largest cohort by 2034, ultimately peaking at 78 million. Members of Gen Z鈥攖hose born between 1997 and 2012鈥攈ave different shopping habits than the generations before them, and retailers can’t afford to ignore this critical group of shoppers.
Here are six facts about Gen Z that can help retailers connect with this powerful customer base.