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Key Considerations When Building or Updating an App for Your Travel Center

Mobile apps can strengthen your brand, boost customer loyalty and provide excellent customer insights, but they won鈥檛 add any value if customers don鈥檛 use them. With an increasingly competitive retail landscape, it is essential that businesses stand out, and Stop Watch sat down with Peter Rasmussen, CEO and founder of Convenience and Energy Advisors, to learn more about the benefits of mobile apps, essential features and common mistakes.

JJ鈥檚 Travel Plaza Focuses on its Employees and Community

Today, the company operates JJ鈥檚 Travel Plaza along with seven convenience stores. As a family-run business, family members are involved in the day-to-day operations. 鈥淭he team members see us out in the stores and our hands-on involvement in what’s going on and not just ruling for the boardroom, so to speak,鈥 Nick Stanley, vice president of back of the house for JJ鈥檚 Travel Plaza said.

Travel Center Ideas to Improve Professional Drivers鈥 Experience at the Pump

Professional drivers鈥 experience at fuel pump can turn either them into loyal customers or send them running to the competition. There are several elements truckstop and travel plaza operators should consider when thinking through the driver experience, including how well equipment works, ways to speed the fueling experience and how to use the pumps to boost inside sales.

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