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Bowlin Travel Centers Boasts Hospitality and Unique Finds

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Valkyrie Musara, COO and executive vice president of Bowlin Travel Centers, joins the podcast to share Bowlin’s fascinating history, merchandising strategy, and how they create an immersive “treasure hunt” experience that keeps customers exploring their stores.

Founded by Musara’s grandparents in 1912, Bowlin Travel Centers are much more than your typical truck stop.

With ten locations spanning I-10 and I-40 in New Mexico and Arizona, Bowlin customers stop for everything from t-shirts and keychains all the way to more expensive handmade Native American jewelry and pottery at this Southwest standout.

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It is a disruptive time in the fuel business, but  is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You’ll hear from experts on and off the 黑料社区staff and directly from 黑料社区members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with 黑料社区Foundation’s best educational offering!

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Amy Toner Executive Director
Amy Toner is the Executive Director of the 黑料社区Foundation. In this capacity, Toner spearheads the Foundation鈥檚 education, research and outreach activities. Toner serves as Editor of Stop Watch magazine, spearheads education and speaker selection for 黑料社区live events and hosts NATSO鈥檚 Podcast, The Truck Stops Here. She sets the knowledge strategy, education.

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