Bowlin Travel Centers Boasts Hospitality and Unique Finds

Valkyrie Musara, COO and executive vice president of Bowlin Travel Centers, joins the podcast to share Bowlin’s fascinating history, merchandising strategy, and how they create an immersive “treasure hunt” experience that keeps customers exploring their stores.
Founded by Musara’s grandparents in 1912, Bowlin Travel Centers are much more than your typical truck stop.
With ten locations spanning I-10 and I-40 in New Mexico and Arizona, Bowlin customers stop for everything from t-shirts and keychains all the way to more expensive handmade Native American jewelry and pottery at this Southwest standout.
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