Professional drivers fueling up are just steps away from the store, making the pump a powerful tool to introduce new convenience offerings, boost foot traffic and improve the driver experience.
鈥淪haring useful information within the first few minutes of a pump transaction is key,鈥 said Raghav Shankar, product manager, media and technology for Dover Fueling Solutions. 鈥淲ith the average fueling time at a truck stop around 10 to 12 minutes, this provides a good amount of time to display the targeted information at the pump that helps the driver find what they need.鈥
02-20-2025