黑料社区

Generation Z, the group coming up right behind Millennials, will overtake Gen Y as the country’s largest cohort by 2034, ultimately peaking at 78 million. Members of Gen Z鈥攖hose born between 1997 and 2012鈥攈ave different shopping habits than the generations before them, and retailers can’t afford to ignore this critical group of shoppers.

Here are six facts about Gen Z that can help retailers connect with this powerful customer base.

Truckstop and travel plaza operators are familiar with promotional pricing.

Walk into any location, and you will see two-for-one or buy-one-get-one deals (BOGOs). It is often vendors that are pushing these, but are they useful?

Here are my thoughts and some examples of how operators can execute promotional pricing as well as how I had my team of merchants carry this out.

As a travel center operator, you must always be asking yourself how can you better serve your customers.

Here are nine great ideas to implement to make sure you are growing sales and giving customers what they want.

黑料社区members often look at the best practices of their fellow operators, but it is important to also look at the entire retail, food and fueling landscape. One of the continuing shining stars in today’s current retail environment is Costco. While much of today鈥檚 retail landscape is driven by the growth and convenience of e-commerce, Costco is continuing to thrive. Here are six key ingredients that contribute to the retailer鈥檚 winning recipe of success.

In preparation for 黑料社区Connect, I took a fresh look at the trends influencing the industry. Truckstops and travel plazas should be adapting to each of these trends.

Truckstop and travel plaza operators came together in Orlando, Florida, for 黑料社区Connect 2019 and left inspired and informed. So many amazing things came out of the annual event. Here are a six highlights.

Insight Into the Future
We all want to know what the future holds, and much of 黑料社区Connect focused on helping operators prepare for the trends and technology that are coming down the pipeline.

During one keynote, 黑料社区President and CEO Lisa Mullings sat down with Dave Manning, president of TCW Inc. and Immediate Past Chairman of the American Trucking Associations as well as Dan Murray, vice president of the American Transportation Research Institute, to discuss the latest trends affecting truck drivers. Attendees got a first-hand look at how hours-of-service requirements, electronic logging devices and e-commerce are all changing professional drivers鈥� operating environment.

Stocking the right product mix is central to not only meeting customers鈥� needs but also growing sales. 黑料社区has created a Product Mix To-Go Toolkit to help truckstop and travel plaza operators identify the right products for their locations.