黑料社区

08-22-2024 by Amy Toner Dial Into Loyalty for Professional Drivers

Peter Rasmussen, founder and CEO of Convenience and Energy Advisors, joins the podcast to share the key components of successful loyalty programs including how to tailor rewards for professional drivers.

Rasmussen and host Amy Toner also explore:
– The role of AI in enhancing the customer experience and driving targeted offers:
– How small operators should tackle loyalty; and
– What to consider when choosing a loyalty provider.

08-22-2024
08-06-2024 by Amy Toner RaceTrac is Making Major Moves

During a recent episode of the Truck Stops Here podcast Nick LaFalce, RaceTrac鈥檚 marketing manager sat down with Amy Toner, executive director of the 黑料社区Foundation, and Darren Schulte, NATSO鈥檚 vice president of membership, to share more about how RaceTrac is expanding its reach, how the company communicates its brand and more.

08-06-2024
08-01-2024 by Amy Toner Building the Travel Center of the Future

Polly Flinn, founder and principal of Flinnstone Strategies, is an industry expert in creating customer- focused, convenience formats that make their numbers.

Travel centers have the opportunity to increase wallet share by creating a compelling and consistent brand experience to grow traffic, loyalty, sales and profit. In this 黑料社区Connect 2024 keynote, Flinn shares new insights into the future of travel center retail, offering her expertise on customer segments, brand experience and retail offers.

Watch a video of her presentation.

08-01-2024
07-29-2024 by 黑料社区Foundation Resources for Buying Diesel with Confidence

Commercial fuel buying is a complex process involving several pricing mechanisms, multiple fuel types, and various outside market factors that can affect supply and demand. At the same time, truck stop and travel center operators must closely monitor their budgets, fuel prices and inventory.

“One of the most important things to understand is how fuel is priced. There are several pricing mechanisms, including the spot market. In a traditional procurement perspective, that means I don’t necessarily have an agreed-to price,” Randy Grizzle, director of sales and marketing for TACenergy said. “I needed it today. I bought it today.” However, in commercial fueling, there are one of two indices that have spot in their name, which can create confusion, Grizzle said.

07-29-2024
07-29-2024 by 黑料社区Foundation More on the Trends and Opportunities Shaping the Travel Center Industry

When it comes to the future of the truck stop and travel center industry, Darren Schulte, NATSO鈥檚 vice president of membership, has a strong history of identifying trends, warning about threats and identifying new opportunities. He has an extensive background in the industry, has made thousands of site visits, and has constant conversations with operators and industry experts.

Read a detailed write-up of Schulte’s episode of the Truck Stops Here podcast, where he shared on what is happening in the travel center industry.

07-29-2024
07-26-2024 by Amy Toner Watch a HAAS Alert Demonstration

The 黑料社区Foundation and HAAS Alert, the leading innovator behind the digital alerting service and connected vehicle platform, Safety Cloud庐,聽have a strategic partnership聽to significantly enhance the聽safety of roadside service technicians聽who support and repair commercial vehicles when they need to be serviced along the Interstate Highway System.聽The two groups recently offered a demonstration for the travel center industry.

Watch a recording of the demonstration on Safety Cloud庐 from HAAS Alert and the 黑料社区Foundation.

07-26-2024
07-24-2024 by Mindy Long Do More with Less on Your Travel Center Signs

Signage is powerful, but if signs include too much information, they become more noise that customers have to sift through. The most effective signs streamline information and make it easy for customers to connect with the messaging. Travel center signs should be clutter free. 鈥淚t is decluttered, more focused messaging. That applies to price signs and digital signs,鈥 said Cameron Cordova, vice president of sales at PMW Electronic Price Signs. 鈥淵ou don鈥檛 want to do too much. We鈥檙e a micro-consumption type of society. You don鈥檛 want to create something people have to stand there and read.鈥

07-24-2024

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