Article created for the digital issue of the 黑料社区Foundation鈥檚 magazine.
Truck stop and travel center operators can increase retention with improved benefits.

Here are seven employee benefits ideas:
- Offer the same benefits to full-time and part-time employees.
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Anybody who works full time at has the same selection of benefits, and both full- and part-time employees earn paid time off.
- Offer weekly pay.
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What do employees rank as the No. 1 benefit? Weekly pay, 听蝉补颈诲.
- Or even daily pay.
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added that hourly employees often appreciate earned wage access, which is also known as on-demand pay or daily pay, especially for younger workers. 鈥淯ntil you get to somebody who is now in their 30s, they really don鈥檛 care about benefits like health, dental and disability鈥攖hey should but they don鈥檛,鈥 he added.
- Offer housing as a benefit.
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When it comes to attracting talent for leadership positions, Coffee Cup Fuel Stops has had tremendous success by offering housing as a benefit. 鈥淚t has made a massive difference in the quality of leaders we get,鈥 Schapekahm said, adding that the company has either purchased or built homes that typically have three bedrooms and two baths and are designed for team leaders with families.
- Consider offering access to tele-med appointments.
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Coffee Cup offers insurance, but not all employees take advantage of it. For those who don鈥檛, the company covers their tele-med appointments. 鈥淲e started it during COVID and continued that so they have access to healthcare and don鈥檛 have a reason to not go. It doesn鈥檛 cost us a lot of money, and they know they can at least get that first piece going if something is wrong,鈥 said .
- Offer physicals.
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Coffee Cup also offers annual biometric screenings and physicals for anyone who wants to take part. 鈥淲e had three people who were diabetic and didn鈥檛 know it. They got care after that,鈥 Schapekahm said.
- Adding a corporate chaplain can have a profound impact.
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To help support employees, Coffee Cup also added a corporate chaplain at its Summit location. 鈥淗e shows up once a week for four or five hours, and he is full embedded in the store. He has 25-28 personal appointments every time he shows up,鈥 Schapekahm said.
鈥淚f the team members want him to, he can follow up with them outside of the workplace. It isn鈥檛 as formal or as remote as the EAP, but it doesn鈥檛 seem like that corporate chaplain isn鈥檛 a redundancy at all. He is part of the team and is there every Monday, which makes him much more accessible.鈥
(Be sure to visit How to Attract and Retain Travel Center Employees for more great ideas.)
// This article was created for Stop Watch magazine, the magazine of the 黑料社区Foundation. Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The 黑料社区Foundation provides programs and products to strengthen travel plazas鈥 ability to meet the traveling public鈥檚 needs through improved operational performance and business planning. Visit www.natsofoundation.org for more information.
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