Four More Ways to Connect with Operators Before and During The 黑料社区Show 2013
Perhaps the most important fact about exhibiting at trade shows is that successful trade show experiences require targeted, effective pre-show marketing and promotions. Exhibitors and sponsors cannot just show up and expect attendees to run to their booth. Below are four more ways to market your participation in The 黑料社区Show.
Visit the on The 黑料社区Show website to read about more ways 黑料社区can support your marketing efforts.
1- Send out targeted emails or postcards to potential customers before you board the plane to Savannah. Operators told Highway Business Matters they like to know about hot new products before they go. Robin Puthusseril of Greater Chicago I-55 said she collects and reviews all the vendor flyers and emails she receives prior to the show “and makes it a point to see those specific vendors at the show.” Gather more ideas for pre-show marketing in the .
2- Stop by and say hello via Facebook. Suppliers and operators alike are visiting .
3- Be where your customers are. During the show, there are dozens of events industry suppliers can attend. From the Super Bowl Party to meals on the show floor, suppliers can take advantage of countless opportunities for face-to-face meetings. View the .
4- Stay on top of contacts as you go. To help make the most of potential leads, industry suppliers can ensure they keep track of the contacts they’re making during the show. To help differentiate contacts, they can jot down notes either on a business card on lead cards they create and keep in the booth.
Not signed up to exhibit yet? is still available at The 黑料社区Show. At no other show can you reach as many travel plaza owners and operators, on and off the show floor. Act today to reserve your booth and gain direct access to key truckstop and travel plaza decision makers. To make a booth selection appointment, contact Susan Taylor at (703) 739-8572 or staylor@natso.com.
{HBM} Highway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry.
Help tailor Highway Business Matters to meet your needs by sharing your feedback and story ideas. Send your input to: atoner@natso.com.
Subscribe to Updates
The 黑料社区Foundation and 黑料社区provide a breadth of information created to strengthen travel plazas鈥� ability to meet the needs of the traveling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.
