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Get More Exposure with Trucker Apps

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Article created for the digital issue聽of聽the 黑料社区Foundation鈥檚 magazine.

More and more truck drivers are using apps to decide where to stop, and truck stop and travel plaza operators can use the apps to help drive business to their locations. During , Stop Watch sat down with , to learn more about the and the free features operators can use to promote their businesses.

Trucker Path鈥攁 driver app used by about 1 million commercial truck drivers monthly鈥攑rovides drivers with navigational assistance and freight matching services and helps them find truck stops and available parking.

鈥淚nitially Trucker Path was built for truck loads and pricing. Then drivers started asking about places to eat and sleep,鈥 Oliver said.

Take Advantage of the Free Listings to Promote Your Location(s)
Truckers can鈥檛 see a truck stop on Trucker Path unless it is listed, and Oliver recommends operators take advantage of the free listings to promote their locations, which he said benefits drivers as well as highway-based businesses.

鈥淪ign up, log in, claim your location, fill out information, upload photos, see reviews and respond to reviews,鈥 Oliver said. 鈥淭here are no fees to take part.鈥澛

Make Sure to Enhance Your Listing
Once operators claim their location, they can share information about their locations, amenities and truck parking. Oliver said drivers like to see photos, and operators should add pictures of food, showers, parking and other amenities to showcase their offerings.

Locations can also update their truck parking availability and status. Oliver said one of the most used features on the Trucker Path app is the parking availability reporting. According to Trucker Path, drivers tend to visit locations with updated statuses and avoid those that haven鈥檛 been updated frequently.

The app provides fuel pricing information from a fuel price feed, but locations can override it to list their current fuel prices. While it is free to list a location, operators can also become part of the Trucker Path fuel network to offer discounts and have their locations highlighted on drivers鈥 routes.

Make Sure to Read and Respond to Driver Reviews
Trucker Path encourages drivers to leave reviews of locations, and Oliver recommends operators take time to read and respond to driver feedback. That can include thanking those who gave good reviews and letting others know that staff will use their feedback to try and make improvements.聽

To sign up for a free listing on Trucker Path, visit .

 

//听This article was created for聽Stop Watch magazine, the magazine of the 黑料社区Foundation. Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The 黑料社区Foundation provides programs and products to strengthen travel plazas鈥 ability to meet the traveling public鈥檚 needs through improved operational performance and business planning. Visit www.natsofoundation.org for more information.

author avatar
Mindy Long
Mindy Long is a journalist and editor specializing in the logistics, transportation and fueling industries. She has been writing professionally for more than 25 years and launched her freelance business in 2008. Prior to going freelance, she served as editor of Stop Watch, a staff reporter at Transport Topics, and a Washington correspondent for WCAX-TV in Burlington, Vermont. Her work appears in a variety of media outlets.

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