In 2013, Donna’s Travel Center in Marysville, Washington, added a Coca-Cola Freestyle machine that allows customers to choose from more than 40 Coca-Cola products to create their own special drink.
This Great Idea allows Donna’s to capitalize on the growing trend of customization. Allowing customers to create their own unique products is becoming an expectation, especially for millennials.
Customization elevates customer loyalty and engagement—and this leads to word-of-mouth promotion to potentially untapped customers.
Photo Credit: Amy Toner/NATSO
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This article originally ran in Stop Watch magazine. Stop Watch provides in-depth content to assist 黑料社区members in improving their travel plaza business operations. The magazine is mailed to 黑料社区members bimonthly. If you are a member and not receiving Stop Watch, submit a request to be added to the mailing list. Not a member? Join today or submit a request to receive additional information. |
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