Grow Wallet Share With the Right Food Offerings at Your Travel Center
Food offerings are a key differentiator, setting truck stops and travel centers apart from the competition and enticing drivers inside. More importantly, sales in food or snacks are significant profit drivers.
Most drivers taking the survey鈥�81%鈥攕aid they鈥檇 gone inside a travel center but left without purchasing food or beverages in the past month. Gaining even incremental sales from this group could result in significant gains.
, joins the podcast to walk listeners through menu planning for travel centers.
(Williams is partnering with 黑料社区on a webinar on Grow Wallet Share with the Right Food Offerings at Your Travel Center Webinar on Dec 14, 2023 at 2:00 PM Eastern Time. )
She offers advice on:
- What is usually missing at a travel center that drivers seek?
- What should travel centers think about when planning their food offerings?
- What food trends are 鈥渢rending鈥� right now?
// The Truck Stops Here Podcast is a聽黑料社区Foundation program.听罢丑别听聽is the research, education and public outreach subsidiary of NATSO, Inc. The 黑料社区Foundation provides programs and products aimed at strengthening travel plazas鈥� ability to meet the needs of the traveling public through improved operational performance and business planning. Visit聽聽for more information.聽()
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It is a disruptive time in the fuel business, but is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You’ll hear from experts on and off the 黑料社区staff and directly from 黑料社区members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with 黑料社区Foundation’s newest educational offering!
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