Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity [Podcast]
This fall Liberty Travel Plazas unveiled a new name and brand identity for the company and will be known as . The rebrand includes a new name and logo, a , refreshed loyalty program and an updated store design. One of the key elements of the rebrand is the company’s new mascot: a bird, also named Onvo, which represents the company's commitment to providing guests with a friendly, memorable experience every time.
NATSO's podcast was lucky enough to sit down with members of the Onvo leadership and their design firm to learn more about the big rebrand.
And we recorded it! You can also watch the discussion below.
The Truck Stops Here podcast launched in early 2020 and is out every other Tuesday. Don't miss an episode. Subscribe now!
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