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that’s on a mission to bring the best flavors of the Middle East to the masses in a simple, affordable, fast-casual setting.  

With a flexible layout, minimal SKUs and a category of food that appeals to both professional drivers and four-wheel customers, Naf Naf Grill made a great partner for .

“They are, as you know, as good as it gets in terms of the way they operate their business,” added Willman.

Listen to gather three takeaways for truck stops and travel centers from Willman, including:

• Embrace diversity in food flavors. Alternate food options like Middle Eastern cuisine can set your travel center apart and cater to a wider palate.
  
• Try different partnerships. Consider the importance of operational flexibility to accommodate different settings and customer expectations.
  
• Listen to your customers. Feedback and data-driven partnerships can lead to fruitful collaborations that benefit both parties.

// The Truck Stops Here Podcast is a ºÚÁÏÉçÇøFoundation program. The  is the research, education and public outreach subsidiary of NATSO, Inc. The ºÚÁÏÉçÇøFoundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. Visit  for more information. ()

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It is a disruptive time in the fuel business, but  is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You’ll hear from experts on and off the ºÚÁÏÉçÇøstaff and directly from ºÚÁÏÉçÇømembers on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with ºÚÁÏÉçÇøFoundation’s newest educational offering!

Amy Toner Executive Director

Amy Toner is the Executive Director of the ºÚÁÏÉçÇøFoundation. In this capacity, Toner spearheads the Foundation’s education, research and outreach activities. Toner serves as Editor of Stop Watch magazine, spearheads education and speaker selection for ºÚÁÏÉçÇølive events and hosts NATSO’s Podcast, The Truck Stops Here. She sets the knowledge strategy, education.

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