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The ºÚÁÏÉçÇøFoundation is focused on helping truckstops and travel centers’ future proof their operations, and technology is an essential part of today’s retail experience. Technology helps retailers improve efficiency, increase consumer insight, and build loyalty. To deliver the trends analysis the industry needs on technology, Friday, March 10, 2022, at ºÚÁÏÉçÇøConnect is dedicated to technology education, including the first ever Travel Center Technology Forum. , NATSO’s annual convention, is scheduled to be held March 7-10 at the Gaylord Texan Resort & Convention Center in the Dallas area. 

“Technology is reinventing the retail experience for shoppers as well as operators, and the ºÚÁÏÉçÇøFoundation is bringing a range of tech-related insights to ºÚÁÏÉçÇøConnect,” said . “Even the most advanced retail technologies are increasingly accessible to businesses of all sizes, and we want to highlight what is available, how it can benefit operators and what it may mean for their future.” 

Education at ºÚÁÏÉçÇøConnect is provided by the ºÚÁÏÉçÇøFoundation, the research, education and public outreach subsidiary of NATSO, Inc. 

The day kicks off with the keynote address, “Don’t Get Left Behind: What Innovative Retail Technology Should Embrace Now.” ºÚÁÏÉçÇøFoundation Board member Angela Coppler will lead a panel discussion with truckstop and travel center technology leaders, including Jeremie Myhren, co-founder and chief information officer for , Gerald Danniel, chief operating officer for , and Sean Register, owner and managing partner of , who will provide an inside look at their technology roadmaps.

Attendees also can take part in the Retail Technology Hosted Table Boxed Lunch event. Interactive share sessions provide an opportunity for truckstops and travel centers and innovative retail companies to share their experiences in a small group setting. 

ºÚÁÏÉçÇøConnect 2023 will end with a new opportunity—the Travel Center Technology Forum. The forum is designed to facilitate interactive discussion among truckstop and travel center operators about their top technology priorities for improving customer experience and brand loyalty, while driving efficiencies throughout their organizations. The 2023 forum focuses on point-of-sale technology, data competency, and more. This year’s forum will be led by Peter Rasmussen, chief executive officer and founder, , along with Myhren.

In addition to the educational sessions, the expo hall features dedicated sections for vendors specializing in technology and innovation. 

New this year, the expo hall includes vendors making advancements in retail technology. “Travel centers are continuously innovating in ways that drive a fast and friendly customer experience,” said . "Our members are looking for new and exciting retail technologies that cater to both the travel center operator and their customers. Vendors are seeing the potential for incredibly valuable partnerships with members of our $65 billion industry."

The following vendors are showcasing new technologies at ºÚÁÏÉçÇøConnect: , , , , , , , ,  ,  , , , ,  , , , , , , and .

Learn more about ºÚÁÏÉçÇøConnect and register at . 

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The ºÚÁÏÉçÇøFoundation is the research, education and public outreach subsidiary of NATSO. ºÚÁÏÉçÇøis the trade association of America’s travel plaza and truckstop industry. Founded in 1960, ºÚÁÏÉçÇørepresents the industry on legislative and regulatory matters; serves as the official source of information on the diverse travel plaza and truckstop industry; provides education to its members; conducts an annual convention and trade show; and supports efforts to generally improve the business climate in which its members operate.

Tiffany Wlazlowski Neuman

Wlazlowski Neuman leads ºÚÁÏÉçÇøand the ºÚÁÏÉçÇøFoundation’s public affairs initiatives and communications strategies to promote the truck stop and travel center industry to the public, opinion leaders, elected officials, and the media. Her outreach includes a spectrum of policy issues facing the industry, with a particular focus on transportation and fuel issues, truck parking, and human trafficking. She serves as NATSO’s representative on the U.S. Department of Transportation’s National Truck Parking Coalition, the Clean Freight Coalition, and various state truck parking technical advisory committees. She is the architect of the truck stop and travel center industry’s anti-human trafficking campaign and currently serves as a Committee member for the U.S. Department of Transportation’s Human Trafficking Advisory Council. Wlazlowski Neuman serves on the American Highway Users Policy and Government Affairs Committee.

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