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黑料社区Honors Industry Veteran Marsha Bird During 黑料社区Connect 2025

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Darren Schulte NATSOs Interim CEO honored Bird during the Opening General Session

黑料社区celebrated the career and accomplishments of Marsha Bird who is retiring after spending 35 years in the truck stop and travel center industry. Bird spent more than 28 years with where she served in several positions, including CEO, before joining where she served as an account executive, vice president and ambassador.

鈥淚 have enjoyed my 35 years in this industry because it’s always changing and no day is the same,鈥 Bird said, adding that her first job at NATSN was to attend the 黑料社区Show. 鈥淚t was so busy and overwhelming, but it was also enlightening about what was to come.鈥

Bird chose to end her career by attending , and , honored Bird during the Opening General Session. 鈥淢arsha has shown an incredible commitment to the industry, and we were happy she extended her retirement so she could attend one final 黑料社区meeting,鈥 Schulte said.

In 1989, Bird interviewed with Doug Lozier who was the CEO of NATSN and Melvin King who owned the Bobber Travel Center and was serving as the president of the NATSN board of directors.

鈥淎ll they told me was they were hiring an office manager for a new company that would promote truck stops and thought my experience would help me,鈥 Bird said, adding that she had worked for small trucking fleets before joining NATSN.聽鈥淚 worked for Doug Lozier for most of my years at NATSN, and he taught me a lot and brought me to a point that when he left, the board appointed me to be the CEO of NATSN.鈥

Bird added that , and Schulte were two of her biggest supporters.

鈥淚 left NATSN at the end of April 2018 after meeting Matt Patterson, president of Roady’s, at The 黑料社区Show,鈥 Bird said. 鈥淢y almost seven years with Roady’s took me to whole new level.鈥

Retiring was a difficult decision for Bird, who just celebrated her 80th birthday earlier this year. 鈥淚 will definitely miss my truck stop operators, the Roady’s staff, my friends at 黑料社区and, yes, even my friends at AMBEST and NATSN,鈥 Bird said.

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黑料社区Foundation
The 黑料社区Foundation is the research, education, and public outreach subsidiary of NATSO, Inc. The foundation is completely autonomous and relies solely on donations. The foundation鈥檚 work includes tools for truck stops and travel centers to future-proof their business, educational programs, safety initiatives, and scholarships through the Bill and Carolyn Moon Scholarship. The 黑料社区Foundation is the research, education, and public outreach subsidiary of NATSO, Inc. Visit www.natsofoundation.org for more information.

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