Editor’s note: Darren Schulte, 黑料社区vice president of membership, frequently visits 黑料社区members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.
When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales.
As part of the rebranding, the location underwent architectural changes and repositioned the point-of-sale. The store has a more open feel now that makes shoppers notice products more than they have in the past.
Silver’s offers a variety of hot foods and cold foods, all single serve. The location has also placed different grab-and-go items around the counter because that appeals to a different customer base.
Their grab-and-go food program is supported by a robust coffee, iced tea and fountain program.
Ron Hicks, General Manager of Silver’s Travel Center, Henderson Travel Center and Frog City Travel Plaza, said the remodel hasn’t taken away sales in other areas of the location and has created a boost in local traffic.
I noticed during my visit that all of the employees and customers seem happier since the remodel. The changes have added so much to the overall atmosphere of the store, adding to its overall success.
You can read more about Silver’s Travel Center in the November/December 2016 黑料社区Stop Watch Magazine.
/// Did you know most weeks you can find me visiting a 黑料社区member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.
Photo Credit: Darren Schulte/NATSO
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