黑料社区

Articles & News Operations

Silver鈥檚 Travel Center Hits the Mark with a Re-Branding

/

Editor’s note: Darren Schulte, 黑料社区vice president of membership, frequently visits 黑料社区members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

fuel island.jpg

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales. 

Rebranding its c-store.jpg

As part of the rebranding, the location underwent architectural changes and repositioned the point-of-sale. The store has a more open feel now that makes shoppers notice products more than they have in the past. 

grab & go sandwiches.jpg

Silver’s offers a variety of hot foods and cold foods, all single serve. The location has also placed different grab-and-go items around the counter because that appeals to a different customer base. 

salty snacks.jpg

Their grab-and-go food program is supported by a robust coffee, iced tea and fountain program.

Ron Hicks.jpg

Ron Hicks, General Manager of Silver’s Travel Center, Henderson Travel Center and Frog City Travel Plaza, said the remodel hasn’t taken away sales in other areas of the location and has created a boost in local traffic.

Store  has more open space.jpg

I noticed during my visit that all of the employees and customers seem happier since the remodel. The changes have added so much to the overall atmosphere of the store, adding to its overall success.

happy employee.jpg

You can read more about Silver’s Travel Center in the November/December 2016 黑料社区Stop Watch Magazine.

RequestaVisitBanner.jpg

/// Did you know most weeks you can find me visiting a 黑料社区member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.   

Photo Credit: Darren Schulte/NATSO

author avatar
Darren Schulte

Subscribe to Updates

The 黑料社区Foundation and 黑料社区provide a breadth of information created to strengthen travel plazas鈥 ability to meet the needs of the traveling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.


Active Alerts:

For all alerts and more info please visit: