Article created for the digital issue of  Excerpt from Eight Trends Shaping the Truck Stop and Travel Center Industry in 2024 Toolkit from the NATSO Foundation The recreational vehicle industry has been experiencing nearly […]
03-18-2024Article created for the digital issue of  Excerpt from Eight Trends Shaping the Truck Stop and Travel Center Industry in 2024 Toolkit from the NATSO Foundation Shoppers have more choices than ever regarding what […]
02-13-2024The truckstop and travel plaza industry has a long history of adapting to its customers’ needs, and there are several equipment trends that could affect what drivers need while on the road. During NATSO’s FastForwardFocus, Lisa Mullings, ºÚÁÏÉçÇøCEO, and Darren Schulte, NATSO’s vice president of membership, sat down to discuss the trends that could shape truckstop and travel plaza operators’ futures.
07-08-2021Consumer trends are always in flux, but the COVID-19 pandemic has turned the world upside down. Shopper habits have changed, and Coca-Cola has identified several trends that will likely stick around post pandemic.
12-09-2020While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic.
From a focus on health to a yearning for comfort, The Coca Cola Company’s Stephanie McMahan, senior manager shopper insights – convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO’s podcast.
07-15-2020Beverages are big business for the nation’s truckstops and travel plazas. During ºÚÁÏÉçÇøConnect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. […]
05-01-2018ºÚÁÏÉçÇøCEO and President Lisa Mullings got attendees up-to-speed on trends disrupting the truckstop industry. The truckstop and travel plaza industry as well as the retail world continues to evolve, […]
03-01-2018A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and […]
03-01-2016Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now.
03-01-2016