Travel Centers Strike a Balance Between Loss Prevention and Customer Convenience
Retail theft and pilferage can be serious issues for businesses, but maintaining a balance between loss prevention and the customer experience is essential for businesses, especially at travel centers where speed is a priority.
鈥淲e know our customers are time starved,鈥� said Darren Schulte, NATSO鈥檚 vice president of membership. 鈥淚n my opinion, we have swung so far to one side of loss prevention that it is negatively affecting our sales and impacting our customer experience.鈥�
鈥淲e don鈥檛 seem to be doing anything about it other than locking up merchandise,鈥� he said, adding that locks create friction for customers, which discourages sales and creates frustration.
So, if locking up merchandise isn鈥檛 the answer, what can operators do instead?
10-24-2024