黑料社区Kicks Off Demo Days with Sbarro
黑料社区is thrilled to kick off its Demo Days series with Sbarro, bringing together a leading name in quick-service pizza and the booming travel center industry. Demo Days offers vendors […]
09-23-2024
Dial Into Loyalty for Professional Drivers
Peter Rasmussen, founder and CEO of Convenience and Energy Advisors, joins the podcast to share the key components of successful loyalty programs including how to tailor rewards for professional drivers.
Rasmussen and host Amy Toner also explore:
– The role of AI in enhancing the customer experience and driving targeted offers:
– How small operators should tackle loyalty; and
– What to consider when choosing a loyalty provider.
RaceTrac is Making Major Moves
During a recent episode of the Truck Stops Here podcast Nick LaFalce, RaceTrac鈥檚 marketing manager sat down with Amy Toner, executive director of the 黑料社区Foundation, and Darren Schulte, NATSO鈥檚 vice president of membership, to share more about how RaceTrac is expanding its reach, how the company communicates its brand and more.
08-06-2024
Building the Travel Center of the Future
Polly Flinn, founder and principal of Flinnstone Strategies, is an industry expert in creating customer- focused, convenience formats that make their numbers.
Travel centers have the opportunity to increase wallet share by creating a compelling and consistent brand experience to grow traffic, loyalty, sales and profit. In this 黑料社区Connect 2024 keynote, Flinn shares new insights into the future of travel center retail, offering her expertise on customer segments, brand experience and retail offers.
Watch a video of her presentation.
08-01-2024
Customer Experience for Travel Centers
Customer experience (CX) includes any interaction that customers have with a brand across all touch points. It can include the experience they have digitally, such as an app, through advertising at the pump or in the store.
As convenience is growing and blurring with increased competition for truck stops and travel centers, a good customer experience is especially important.
In this episode, Amy Toner, executive director of the 黑料社区Foundation, discussed the importance of CX with Matt Sargent, VP of loyalty analytics at NexChapter.
07-09-2024
Get More Exposure with Trucker Apps
More and more truck drivers are using apps to decide where to stop, and truck stop and travel plaza operators can use the apps to help drive business to their locations. During 黑料社区Connect, Stop Watch sat down with Chris Oliver, chief marketing officer for Trucker Path, to learn more about the Trucker Path app and the free features operators can use to promote their businesses.
07-03-2024
Guidelines for Creating a Travel Center Loyalty Program That Cultivates Customer Engagement and Grows Sales
Article created for the digital issue of the 黑料社区Foundation鈥檚 magazine Harman Aulakh, vice president of marketing for Onvo, which operates 39 locations in Pennsylvania and New York, has focused on cultivating […]
05-30-2024
Tools to Develop Your Brand Strategy – Video and Worksheets
About Brand Strategy Developing a brand strategy is crucial for establishing your niche in a highly competitive market. That's why I'm excited to share this video overview with […]
11-28-2023
黑料社区Foundation Podcast Explores Opportunities at Travel Centers To Grow Wallet Share From Professional Drivers
To help operators understand recent research on professional drivers and what it means for the industry, the 黑料社区Foundation created the Opportunities Abound at Travel Centers to Serve Professional Drivers and Grow Wallet Share Toolkit.
Christine Schoessler, COO of 黑料社区and Amy Toner, Executive Director of the 黑料社区Foundation, discuss the survey results on the foundation’s podcast.
10-17-2023
Great Ideas Abound at 黑料社区Members’ Travel Centers
黑料社区members鈥� locations are bursting with great ideas inside, outside and even in the restrooms. Here are four great ideas we鈥檝e gathered from 黑料社区members.
07-24-2023
Eleven Great Takeaways from the Great Ideas! Workshop at 黑料社区Connect 2023
Whether you were lucky enough to take part in the Great Ideas! Workshop at 黑料社区Connect in person or are learning about it from afar, here are 11 takeaways that can get your creative juices flowing.
06-20-2023