Attendees at 黑料社区Connect 2023 got a first-hand look at three best-in-class locations in the Dallas area and walked away with new insights and ideas.
Here are six fun takeaways from the tour.
06-13-2023After wowing the audience at 黑料社区Connect, Stephanie Stuckey, CEO of Stuckey’s Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience.
05-02-2023Stopping at the Racine Petro in Sturtevant, Wisconsin, is a treat for locals, travelers and professional drivers alike. The location features a variety of fun features, from outdoor swings to an Airstream that sits inside the location as a centerpiece.
09-22-2022As second-generation operators, Hasan Zakaria, CEO, Sugarland Petroleum and Ahmed Zakaria, vice president, Sugarland Petroleum, were already experts on the industry basics. With Lone Star Markets, they wanted to push the envelope of innovation to stand out on a crowded corner.
08-22-2022The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win庐 Sweepstakes.
01-18-2022During 黑料社区Connect 2022, scheduled to be held Feb. 20-24, 2022, at Disney’s Coronado Springs Resort in Orlando, Florida, truckstop and travel center operators will gain first-hand insights from professional drivers to learn more about their wants and needs on the road. As part of an interactive workshop, a panel of DAS Distributors鈥� Road Pro professional drivers will discuss what matters most to them while they are on the road.
12-14-2021Darren Schulte, NATSO’s vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in.
09-02-2021Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn鈥檛 mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation.
04-30-2021Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales.
12-14-2020Truckstops and travel centers historically haven鈥檛 focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators鈥� locations and customers.
12-03-2020A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear.
11-04-2020
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