Valkyrie Musara, COO and executive vice president of Bowlin Travel Centers, joins the podcast to share Bowlin’s fascinating history, merchandising strategy, and how they create an immersive “treasure hunt” experience that keeps customers exploring their stores.
09-03-2024Every summer families and RVers hit the road for summer vacations, looking to fuel quickly and get back on their way. Smart truck stop and travel centers will have something […]
05-28-2024Keith Wade, vice president of operations with Dodge City Petro Travel Center, embarked on a 10,000-squarefoot reset at the Hanceville, Alabama location. Wade worked with Tony Pendleton, Lynco, and Joey […]
08-18-2021Listen to hear how this Texas-themed location blends a western-motif with a modern feel to make their stamp on the interstate.
08-04-2021In this episode of NATSO’s podcast, Darren Schulte, NATSO’s vice president, membership, uses his deep well of experience to answer product selection questions and more.
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Don Quinn, 黑料社区Service鈥檚 vice president, and Darren Schulte, NATSO’s vice president, membership, frequently consult for travel centers and truckstops. They help travel centers grow their business. Oftentimes, that means coming out and spending a few days onsite doing a complete evaluation, but it also means answering a lot of critical operational questions to help those expanding their travel center business or entering the market.
In this episode, they explore some of the frequently asked questions they receive as they help those new to the industry.
09-04-2020
Apparel is a category that does well in truckstops and travel plazas if operators understand who their customers are and purchase and present merchandise in the right way. “A strong […]
11-01-2018 Wendi Powell, co-owner of Big Boys Truck Stop in Kenley, North Carolina, knows that travel centers need to be all things to all people, and she tries to create solutions that appeal to all types of customers, whether they are locals, the traveling public or professional drivers.
鈥淭he more creatively we can make the mix work, the better for us,鈥� Powell said.
Although convenience and time are always important, local customers love favorites while travelers like experiences. 鈥淚t’s my goal to create a mix,鈥� Powell said.
At Busy Bee, a regional chain of travel centers in Florida, local customers are in the store weekly and form close relationships with the locations and teams. 鈥淲e see them coming in to not only to fill up their cars, but also meet daily/weekly needs from grocery items to our locally made cakes,鈥� said Elizabeth Waring, president of Busy Bee. 鈥淗owever, with our traveling guests the needs slightly vary. When they stop in at our facility, they are there to fill a more immediate need. We have tried to build those relationships so that as they travel they look to us first to fill that鈥攐r empty that.鈥�
07-01-2018 Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.
03-01-2018 Inevitably some products within your inventory are going to move faster than others, but rather than letting items grow cobwebs, there are steps you can take to limit the impact unproductive inventory has on your bottom line.
07-01-2017 Stocking the shelves with top-selling items can keep customers coming back and increase profits, but finding the hot items isn’t always easy. 黑料社区members told Stop Watch they turn to […]
06-30-2017
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