In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience […]
11-01-2016 Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during […]
08-31-2016 All truckstop and travel plaza operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all […]
06-30-2016 The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to鈥攕hoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.
03-01-2015 A subtle suggestion can add up to big sales for truckstop and travel plazas, and staff at Cash Magic Truck Plaza and Casino, which operates 22 locations, has turned suggestive selling into an art form.
01-01-2015 Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).
05-15-2014 The January to December 2013 McLane/黑料社区Foundation Index is now out. The index found that average purchases per truckstop jumped to $16,335 per week during 2013, compared with $15,784 in 2012.
03-25-2014 Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.
03-01-2014 Space Age Travel Center located off of Interstate 84 in Hermiston, Ore., sets itself apart by offering interesting merchandise, aggressive pricing, a variety of amenities and friendly employees. The mix works, and the location does over 50,000 diesel transactions and serves over 750,000 gas and c-store customers eachyear.
01-01-2014 When you鈥檙e preparing to greet 1,000 drivers or more a day, mornings come early. For Keith Wade, operations director at Petro Dodge City #397 in Hanceville, Ala., each day starts with two cups of coffee and plenty of conversation with his staff. He likes to learn what is going on in each department and hear about the managers鈥� plans for the day.
11-08-2013 Founded in 1952 as a truck leasing company, Jubitz Travel Center has been a fixture in the Northwest since opening in its current North Portland location in 1958.
10-25-2013