Ethanol has been around for a long time, but the incentives and the benefits are still going strong. Ginger Laidlaw, vice president of NATSO’s Alternative Fuels Council, and Andrew Falco, market development & analytic manager for Growth Energy, offer their take on what should be considered if you’re thinking about offering ethanol blends for the first time or becoming a new blender.
10-16-2024Sohail Butt, Principal and CFO of University Korner, and his partners are building a cutting-edge truck stop on the I-80 corridor of Pennsylvania. The truck stop, expected to open at the end of 2024, will be a very forward-thinking, inclusive travel center heavily focused on professional driver well-being.
10-01-2024This episode of The Truck Stops Here podcast features a candid discussion with Lisa Mullings, President & CEO of NATSO, on her week-long ride-along trip with Jennifer Evans, a Werner truck driver.
Mullings reveals insightful details about Jennifer’s routine, safety checks, traffic challenges, and how she keeps fit on the road. She also discusses the crucial role of customer service in travel centers and the importance of safe, legal parking for drivers.
09-17-2024Valkyrie Musara, COO and executive vice president of Bowlin Travel Centers, joins the podcast to share Bowlin’s fascinating history, merchandising strategy, and how they create an immersive “treasure hunt” experience that keeps customers exploring their stores.
09-03-2024Peter Rasmussen, founder and CEO of Convenience and Energy Advisors, joins the podcast to share the key components of successful loyalty programs including how to tailor rewards for professional drivers.
Rasmussen and host Amy Toner also explore:
– The role of AI in enhancing the customer experience and driving targeted offers:
– How small operators should tackle loyalty; and
– What to consider when choosing a loyalty provider.
During a recent episode of the Truck Stops Here podcast Nick LaFalce, RaceTrac’s marketing manager sat down with Amy Toner, executive director of the ºÚÁÏÉçÇøFoundation, and Darren Schulte, NATSO’s vice president of membership, to share more about how RaceTrac is expanding its reach, how the company communicates its brand and more.
08-06-2024When it comes to the future of the truck stop and travel center industry, Darren Schulte, NATSO’s vice president of membership, has a strong history of identifying trends, warning about threats and identifying new opportunities. He has an extensive background in the industry, has made thousands of site visits, and has constant conversations with operators and industry experts.
Read a detailed write-up of Schulte’s episode of the Truck Stops Here podcast, where he shared on what is happening in the travel center industry.
07-29-2024Customer experience (CX) includes any interaction that customers have with a brand across all touch points. It can include the experience they have digitally, such as an app, through advertising at the pump or in the store.
As convenience is growing and blurring with increased competition for truck stops and travel centers, a good customer experience is especially important.
In this episode, Amy Toner, executive director of the ºÚÁÏÉçÇøFoundation, discussed the importance of CX with Matt Sargent, VP of loyalty analytics at NexChapter.
07-09-2024Buying fuel is a complicated process, and determining the best approach helps truck stop and travel center operators increase profitability while minimizing risks. A self-diagnosed fuel nerd, Randy Grizzle, director, sales & marketing at TACenergy, joined the ºÚÁÏÉçÇøFoundation’s podcast to cover best practices in fuel buying that can help travel center owners navigate the complexities of the fuel market.
06-25-2024Rob Poleki, CEO and Co-Founder of Washie, joined the ºÚÁÏÉçÇøFoundation’s podcast to discuss his innovative company, which is behind the world’s first smart, sanitizing toilet seat for public restrooms.
ºÚÁÏÉçÇøServices annually studies professional drivers’ stopping and buying behavior at truck stops and travel centers. In 2023, the research found that drivers’ top factor in deciding whether to come inside from the fuel island or the parking lot was the cleanliness of restrooms and showers.
Given the impact of cleanliness on a truck stop’s success and that Washie’s booth was causing quite the buzz at ºÚÁÏÉçÇøConnect, we knew we needed to have Poleki on the podcast.
06-18-2024FirstElement Fuel has created what it calls the world’s first fast-fueling hydrogen fueling station. The station is capable of filling 200 trucks a day in just 10 minutes each using […]
05-14-2024