Are Your Truckstop Customers Buyers Or Shoppers
The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to鈥攕hoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.
03-01-2015