Signage - NATSO

07-24-2024 by Mindy Long Do More with Less on Your Travel Center Signs

Signage is powerful, but if signs include too much information, they become more noise that customers have to sift through. The most effective signs streamline information and make it easy for customers to connect with the messaging. Travel center signs should be clutter free. 鈥淚t is decluttered, more focused messaging. That applies to price signs and digital signs,鈥� said Cameron Cordova, vice president of sales at PMW Electronic Price Signs. 鈥淵ou don鈥檛 want to do too much. We鈥檙e a micro-consumption type of society. You don鈥檛 want to create something people have to stand there and read.鈥�

07-24-2024

11-04-2020 by Mindy Long Attract and Keep Customers at Your Travel Center with Effective Sign Design

A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear.

Truckstop Business

11-04-2020

08-18-2020 by Darren Schulte Invest in Billboards to Let Your Travel Center Customers Know You are Open

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising.

Truckstop Business

08-18-2020

06-18-2020 by Darren Schulte It鈥檚 Never Too Early to Promote Your New Travel Center

Building a new location is always exciting, and I believe it is never too early to start promoting a new truckstop or travel plaza. Don鈥檛 be afraid to put up 鈥渃oming soon鈥� signage as soon as you begin construction on the site. Once people see activity at site, they will be curious about what new business is coming into the neighborhood.

Truckstop Business

06-18-2020

06-11-2020 by Amy Toner Signage Best Practice for Truckstops and Travel Centers

黑料社区is partnering with the International Sign Association to offer a webinar on Thursday, June 18 at 2:00 p.m. EST on 鈥淪ignage Best Practices for Truckstops and Travel Centers.鈥�

Truckstop Business

06-11-2020

03-01-2018 by NATSO Attract Truckstop Customers Through Signage

Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.

Truckstop Business

03-01-2018

03-01-2018 by NATSO Guthrie Travel Center Uses Movable Placards for Signage Excellence

If you look over Guthrie Travel Center in Guthrie, Oklahoma, from left to right鈥攆rom the cooler to the coffee area鈥攜ou鈥檇 see they鈥檝e done a nice job highlighting their offerings with signage and that includes the movable placards over their coolers.

Great Ideas

03-01-2018

04-19-2013 by NATSO You Have Questions. We Have Answers.

One of NATSO鈥檚 primary roles is to deliver solutions to members鈥� challenges. Each day members tap into the expertise of NATSO鈥檚 staff for answers to some of their most pressing questions. Stop Watch compiled some recent member inquiries and sat down with Darren Schulte, NATSO鈥檚 vice president of membership, for detailed answers.

04-19-2013

04-18-2013 by NATSO Visual Study Tour: Valuable Business Insights from Abroad

Attending the International Study Tour in person is the best way to gather valuable business insights abroad, but as a distant second best, Darren Schulte, NATSO鈥檚 vice president of membership, is providing readers with a virtual tour of his trip through pictures he gathered last fall.

04-18-2013

11-01-2012 by NATSO New Technology and Signage Helps Truckstop Operators

黑料社区members nationwide are turning to LED lighting, digital signage and strategic placement to promote their offerings.

11-01-2012