When Bobby Berkstresser got started in the truckstop industry 36 years ago, he had never pumped fuel before and hadn鈥檛 planned to become one of the largest employers in his town. Instead, he was looking for a garage for his towing service. The owner of Lee Hi was getting ready to close the location and called and asked Berkstresser if he鈥檇 like to buy it.
03-01-2018 Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.
03-01-2018 Frog City Travel Plaza in Rayne, Louisiana, is a favorite destination stop for truckers, travelers and locals, and it is drawing them in with multiple food offerings, unique items and its local flair. Grego Barro, owner and operator of the location, is keeping Frog City fresh and beautiful with a recent c-store renovation and new gas pumps, and he focuses on customer service.
03-01-2018 If you look over Guthrie Travel Center in Guthrie, Oklahoma, from left to right鈥攆rom the cooler to the coffee area鈥攜ou鈥檇 see they鈥檝e done a nice job highlighting their offerings with signage and that includes the movable placards over their coolers.
03-01-2018 As both consumers and business owners and many of us have seen that the pace of change is accelerating. Technology is changing, the retail experience is changing and our customers are changing. That means we must observe the trends and innovate to remain relevant. Finding and applying great ideas has become so important, especially as our pool of competitors has grown. We鈥檙e not just competing with other truckstops for both customers and staff, we鈥檙e competing with every retail outlet.
03-01-2018 Fuel buying has continued to get more sophisticated, and the current combination of demand, supply, terminal operating status and rack price rules have created a complicated equation for truckstop and […]
03-01-2018 January marks National Human Trafficking Awareness month.
As we reflect on goals for the year or renew commitments to existing resolutions, 黑料社区members are encouraged to keep in mind the critical role that they can play in helping to stop human trafficking along the nation鈥檚 Interstate Highways.
01-11-2018 Every new year brings a fresh start and new opportunity, and I hope you are as excited as I am for a promising year ahead.
01-01-2018 These days it seems like federal lawmakers are always campaigning. The U.S. Constitution calls for members of the House of Representatives to run for re-election every two years. These rules […]
01-01-2018 About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, […]
01-01-2018 Bob Costello, chief economist at the American Trucking Associations, has valuable insights into the economy and the trucking industry that can help truckstop and travel plaza operators prepare for the […]
01-01-2018