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05-01-2015 by NATSO Truckstop Leadership: Effective Leaders = Improved Profits

Great leadership not only improves the energy and atmosphere of a business, it can improve the bottom line. Research from the Gallup Organization shows that committed workgroups are 44 percent more profitable, 50 percent more productive and have 50 percent higher degrees of customer loyalty.

05-01-2015
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05-01-2015 by NATSO Eight Tips for Strengthening the Truckstop Team

Strong leaders know that they are only as strong as the team surrounding them. Effective leaders take time to coach those under them, which ultimately improves operations and the company鈥檚 profitability.

John Kotter, professor emeritus at Harvard Business School and an expert on leadership and change, has said that successful corporations don鈥檛 wait for leaders to come along. Instead, they actively seek out people with leadership potential and expose them to career experiences that will develop that potential.

05-01-2015
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03-01-2015 by NATSO Are Your Truckstop Customers Buyers Or Shoppers

The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to鈥攕hoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.

03-01-2015
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03-01-2015 by NATSO Five Tips for Attracting Hispanic Consumers to Your Restaurant

Not only are Hispanics the nation鈥檚 largest minority group, they are the fastest growing, according to a 2012 report by the research firm Nielsen. As this segment continues to grow, so will its impact on retailers.

The research firm Technomic reported that by 2060, Hispanics are expected to comprise 31 percent of Americans. Hispanic Americans are a fast-changing population in terms of both demographics and in their needs and desires as consumers, Technomic reported. To stay relevant, retailers, particularly foodservice operators, need to stay current on the expectations of this market segment.

03-01-2015

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