Day On The Hill Matters
Some of the biggest decisions affecting your business aren鈥檛 made in the truckstop.
03-01-2015
Understanding The Truckstop and Travel Plaza Customer
The primary customers at truckstops and travel plazas can be grouped into two categories—the professional truck driver or the four-wheel traveler, but there are several variations within those two groups. […]
03-01-2015
Catering to Hispanic Consumers
Marketing 101 tells us the most important thing is to know your customer! As operators, it is crucial that we understand our customers. Importantly, many in the industry have done a better job than others, including myself, in working to better understand the Hispanic shopper. Since the year 2000, Hispanic shoppers have increased spending more than 200 percent and by the year 2017, Hispanic consumers鈥� spending power is estimated to be $1.7 trillion.
03-01-2015
Why You Need To Know Your Truckstop Customer
Successful companies know and understand their customers. Why? Four truckstop and travel plazas give their take.
03-01-2015
Customers Are King at Gateway Travel Plaza
At the family-owned Gateway Travel Plaza in Breezewood, Pennsylvania, the No. 1 priority is treating customers right. That emphasis starts at the top with the Bittner family鈥攖he location鈥檚 owners鈥攁nd trickles down throughout the organization reaching every employee.
03-01-2015
Wawa’s Great Truckstop Ideas
At the convenience store chain Wawa, ideas abound. Not only are management and frontline employees constantly brainstorming, the company has a 30,000-square-foot innovation design center where it mocks up new store designs, tests new materials and perfects new recipes in the test kitchen.
01-01-2015
Great Ideas From Independent Truckstop Operators
A great ideas issue would not be complete without some GREAT IDEAS directly from independent operators.
01-01-2015
Five Tips For Boosting Truckstop Profits And Engaging Employees With Suggestive Selling
A subtle suggestion can add up to big sales for truckstop and travel plazas, and staff at Cash Magic Truck Plaza and Casino, which operates 22 locations, has turned suggestive selling into an art form.
01-01-2015
Tuscon Truck Terminal Wins for the Best Breakfast in Tuscon
For Omar鈥檚 Hi-Way Chef Restaurant at the Tucson Truck Terminal in Tucson, Arizona, emerging the champion in the Caliente鈥檚 Breakfast Madness contest not only means the location can boast for having the best breakfast in Tucson, it also means more and more people are hearing about the location. As a result, business is booming.
01-01-2015
Five Free Publicity Opportunities You Could Be Passing Up At Your Truckstop
For business owners, ink in either a local or a national publication creates visibility and an opportunity to reach new customers while also reconnecting with the current ones.
01-01-2015
Great Ideas from Abroad
Great ideas being the theme of this edition of Stop Watch provides an excellent opportunity for those that attended this year鈥檚 international study tour to share the GREAT IDEAS they took away from that visit.
01-01-2015