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09-01-2013 by NATSO Take Advantage of Holiday Sales

The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they鈥檙e out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits.
09-01-2013
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09-01-2013 by Mindy Long Truckstop Operators Get Creative To Find, Hire And Keep Top Employees

To find and keep top talent, operators are constantly looking for potential employees and are thinking out of the box during the interview to gain deeper insight into applicants. Once hired, training and engaging employees helps keep them onboard, benefitting both the business and the customers it serves.

鈥淕reat organizations capitalize on their people,鈥� said human resource expert Michelle Fenton who spoke during The 黑料社区Show 2013 in Savannah, Ga. 鈥淭he only thing that makes me stop with you instead of your competitor 20 miles down the road is the people who are inside of your business. People are going to stop because of the people they鈥檙e interacting with, not just the product you鈥檙e selling.鈥�
09-01-2013
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09-01-2013 by NATSO Biz Brief Reader Tip Sheet

Biz Brief is the latest tool in the 黑料社区Foundation鈥檚 arsenal of programs and products aimed at strengthening travel plazas鈥� ability to meet the needs of the traveling public through improved operational performance and business planning.

Delivered daily via email, Biz Brief is specifically designed to deliver daily business intelligence for the truckstop and travel plaza community of owners and operators.

How can you best use the features that are provided each day in the Biz Brief? Here are editor Roger Cole鈥檚 tips for what to watch for to make the most of the newsletter’s business intelligence.
09-01-2013
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09-01-2013 by NATSO Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they鈥檙e logging on from smartphones or signing on at home or work, today鈥檚 customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.
09-01-2013
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06-20-2013 by NATSO Resources, Tools and Opportunities in Energy Efficiency

It is a given that businesses that are open 24 hours a day, seven days a week are going to constantly draw power from the grid. Finding ways to cut down on the energy needed to run the business makes financial sense, and it also benefits the environment. Today鈥檚 technology is making it easier, more affordable and more convenient for business owners to swap out traditional lighting and fixtures to energy-efficient models. From LED lights to low-flow toilets, truckstop and travel plaza operators are making investments that produce both short- and long-term savings.
06-20-2013
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06-20-2013 by NATSO Diesel to Remain the Leading Fuel for Decades to Come

While alternative fuels and technologies may increase in the future, diesel will remain the primary fuel for the trucking industry for decades. The findings were part of a two-year study on the future of alternative fuels conducted by the National Petroleum Council. The U.S. Secretary of Energy requested the study, which looked at the full breadth of alternative-fuel options alongside traditional diesel and gasoline.
06-20-2013

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