{"id":23148,"date":"2015-02-25T00:00:00","date_gmt":"2015-02-25T00:00:00","guid":{"rendered":"https:\/\/natso.com\/with-coffee-cup-size-live-large\/"},"modified":"2024-05-29T17:05:53","modified_gmt":"2024-05-29T17:05:53","slug":"with-coffee-cup-size-live-large","status":"publish","type":"post","link":"https:\/\/www.natso.com\/with-coffee-cup-size-live-large\/","title":{"rendered":"With Coffee Cup Size, Live Large"},"content":{"rendered":"

Size matters in coffee cup sales, so promote your large<\/strong>.  In America, nearly two-thirds of coffee in the away from home market is consumed at breakfast, and the majority of breakfast sales are either take out or drive through. The most common three coffee cup sizes by volume are 12 ounces (small), 16 ounces (medium) and 20 ounces (large). Have you ever stopped to deconstruct the reasoning behind these sizes? <\/p>\n

For instance, a “large” 20 ounces is not just arbitrary. Habitual coffee drinkers are typically defined as those who drink about three or four cups of coffee per day. At close to three cups, 20 ounces represents close to full consumption so the large capacity is perfectly <\/em>designed. Unlike dine-in customers, drive-through or take-out customers need their refill “on-board” and they will pay for that convenience. The average commute in our country is almost thirty minutes, plenty of time to drain the large. With a top need-state for coffee consumers (their reason for drinking) listed as “alertness”, a large coffee can play an important role in navigating morning traffic.<\/p>\n

What does all of this mean for concepts that compete at breakfast for precious coffee sales? Live Large!<\/strong> While medium remains the most ordered coffee size by almost a two-to-one margin, the large cup size meets too many functional purposes to be neglected any longer. Getting consumers to “trade-up” has always been an important battle cry in foodservice marketing. With coffee, you have profit room to negotiate plus a healthy beverage with no size stigma. Capitalize on the coffee commuters’ morning habit and promote your large.<\/em><\/strong><\/p>\n

Join Us For Education and Networking March 25 – 26!
<\/strong>We are hosting 黑料社区travel plaza and truckstop members March 25 – 26, 2015 in Concord, NC for education and networking. The event will include: <\/p>\n

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